With the motto "I like my lake", in Italian "I love my lake", the Chamber of Commerce confirmed, in agreement with the participating Municipalities, the victory of the European tender of 700 thousand euros in favor of Pomilio Blumm, an international specialized agency in communication strategies for public bodies.
Pomilio Blumm operates with a multidisciplinary approach that also includes the fields of neuroscience, semiotics and data science. The campaign includes storytelling through images, enhancement of the territory and breaking down of linguistic boundaries all united to sponsor and promote the activities of the lake. Among the many initiatives that will soon land on the Garda, the contest on Instagram and the one on Spotify are enumerated to generate large numbers of traffic on Lake Garda, the Venetian side. Furthermore, Blumm's activities will also extend beyond the Italian borders, touching the most expensive markets on the lake. We talk about the international markets of Germany, the United Kingdom, Austria, the Netherlands, France, Switzerland, Denmark, Poland and the Czech Republic.
The promotional plan promises to be very intense and innovative. According to Paolo Artelio, the municipalities themselves will be the architects of the success of the campaign, which aims to bring tourism to the lake as early as May, a primary source of income for families and businesses that are active on Lake Garda.
Following are the participating municipalities, both overlooking the lake and those in the hinterland: Bardolino, Brentino Belluno, Brenzone sul Garda, Bussolengo, Caprino Veronese, Castelnuovo del Garda, Cavaion Veronese, Costermano sul Garda, Ferrara di Monte Baldo, Garda, Lazise, Malcesine, Pastrengo, Peschiera del Garda, Rivoli Veronese, San Zeno di Montagna, Sommacampagna, Sona, Torri del Benaco and Valeggio sul Mincio. Other participating subjects: Chamber of Commerce of Verona, Province of Verona, Valerio Catullo Airport of Verona Veronafiere, Arena Foundation of Verona, Lake Garda Veneto Consortium, Assocamping, Federalberghi Garda Veneto.
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